This French language poster informed civilians not to use roads reserved exclusively for the Red Ball Express.

After their successful June 6th landing, Allied forces broke out of the Normandy region in early August 1944. American forces were rapidly advancing, burning through 800,000 gallons of fuel each day. Supplying the front-line troops quickly became a serious logistical issue. Army leadership established the Red Ball Express to ensure the advancing U.S. Army, including the 1st Infantry Division, had enough supplies to press forward. The Red Ball Express consisted of 6,000 vehicles that moved 12,500 tons of supplies per day.